Interesting information here. This design takes us closer to age of digital reading against paper reading. One of the issue with reading news or stories or novels on PC has been the light. Papers don’t emit light and hence are more comfortable for prolonged reading compared to screens where the light comes from within... Also the fact that its quite uncomfortable to take your monitor or even a laptop to bed to read while sleeping (tablet PC are good but for the light issue).
This design does look good for tackling both these issues and the rolling up design also seems cool...

The design really looks cool and may help reduce the damage being done to the environment. Yes Manish, it is the light that makes us want to prefer reading newspapers and also the fact it can be conveniently carried with you. That is exactly why books always score over ebooks

lol....... thats a much better way to think... 2015 seemed like a long time away :P

Yes Jaiyant. And this design does look like we can overcome these issues. Too bad we need to wait till 2015 :(

Hang on....just about 7 years.....doesn’t seem that long!